SOCIAL MEDIA MARKETING VIDEOS
COMMERCIALS • PROMO VIDEOS • TESTIMONIAL VIDEOS
EVENT VIDEOS • TUTORIAL VIDEOS • EXPALINER VIDEOS
EVENT VIDEOS • TUTORIAL VIDEOS • EXPALINER VIDEOS
COMMERCIALS
The commercial spot is all about entertaining and activating your audience while staying “on brand.”
At Firesite, we’ve got the creative firepower and production capacity to create anything
from a 15 sec. YouTube pre-roll video to a 60 sec. TV ad campaigns.
Whether its using broadcast TV or social media marketing as you platform,
the main goal here is identify your brand and drive potential customers to your website or to your door.
At Firesite, we’ve got the creative firepower and production capacity to create anything
from a 15 sec. YouTube pre-roll video to a 60 sec. TV ad campaigns.
Whether its using broadcast TV or social media marketing as you platform,
the main goal here is identify your brand and drive potential customers to your website or to your door.
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S & P Oyster Restaurant & Bar
" Oysters " - 15 Sec. MYSTIC HILTON
" Summer Outdoor Concerts " - 30 Sec. CLYDES CIDER
" Sweet Cider " - 30 Sec. |
CHRISTINA'S LTD
" Shopping " - 15 Sec. CHRISTINA'S LTD
" Summer Shopping " - 30 Sec. TIKI BAR CRUISE
" Aloha " - 30 Sec. |
PROMO VIDEOS
Promotional videos are designed to quickly raise awareness about a new product and inspire people
to learn more. They are usually found as the header page of your website. Run-times usually stay between 1 and 3 minutes.
The shorter the better. These videos need to be light on details, and very engaging. The purpose of these videos should be
to briefly introduce yourself and your product. Tell the story of your brand, rave about your core values,
and convince the audience that your product is unique and worth their time.
to learn more. They are usually found as the header page of your website. Run-times usually stay between 1 and 3 minutes.
The shorter the better. These videos need to be light on details, and very engaging. The purpose of these videos should be
to briefly introduce yourself and your product. Tell the story of your brand, rave about your core values,
and convince the audience that your product is unique and worth their time.
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SOLIDWORKS
" Stone Pipe " |
AMP-RI
" Our Organization " |
TESTIMONIAL VIDEOS
Testimonial videos are typically created in documentary fashion.
They feature actual customers endorsing your service, and your brand.
These types of videos are great for instilling confidence in your viewers.
According to Vendasta, 68% say positive reviews make them trust a local business more.
Social proof is a powerful thing. When one of your customers is willing to spend their own credibility
on your behalf, it speaks volumes to your prospects. A potential buyer is expecting you to talk up your company as the best. But when they hear someone who isn’t connected to your brand talk highly of it, they’re more likely to trust its superiority.
Word of mouth is still the strongest form of marketing known to mankind.
They feature actual customers endorsing your service, and your brand.
These types of videos are great for instilling confidence in your viewers.
According to Vendasta, 68% say positive reviews make them trust a local business more.
Social proof is a powerful thing. When one of your customers is willing to spend their own credibility
on your behalf, it speaks volumes to your prospects. A potential buyer is expecting you to talk up your company as the best. But when they hear someone who isn’t connected to your brand talk highly of it, they’re more likely to trust its superiority.
Word of mouth is still the strongest form of marketing known to mankind.
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YALE NEW HAVEN HEALTH
" Jerushia's Story " FOXWOODS
" Tanger's Outlet Holiday Shopping " |
THE HARTFORD
" Mushk's Story " KITCHEN OPTIONS
" Bowen Home " |
EVENT VIDEOS
Eventbrite states 94% of event creators who use video say it's been successful for their events.
Video is an effective promotional tool and a great way to really show people what they can expect from your event.
Using attention-grabbing visuals, informational text, and clips from previous events, producing a video beforehand
can encourage participation and lead to more registrations.
After the occasion, Event Videos can help your event live on and recap the experience long after the attendees have gone home. Using video footage, photographs and interviews with attendees is something that people love to share on social media. It’ll give attendees the chance to relive the excitement, and those that couldn’t attend, will feel even more desire to attend next time.
Video is an effective promotional tool and a great way to really show people what they can expect from your event.
Using attention-grabbing visuals, informational text, and clips from previous events, producing a video beforehand
can encourage participation and lead to more registrations.
After the occasion, Event Videos can help your event live on and recap the experience long after the attendees have gone home. Using video footage, photographs and interviews with attendees is something that people love to share on social media. It’ll give attendees the chance to relive the excitement, and those that couldn’t attend, will feel even more desire to attend next time.
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CVS
" Operation Homefront " FOXWOODS
" Octoberfest Bingo " |
AIGA-CT
" Inside Out " CIGNA
" Girls On The Run " |
TUTORIAL VIDEOS
A Tutorial Video is a method of transferring knowledge from expert to audience.
More interactive and specific than either a book or a lecture, a tutorial video seeks to teach by example.
Steps should be logical, and only contain information essential to the completion of the task.
Tutorial Videos are a fantastic way to deliver instructional details before or after customers make
a purchase. This aids in establishing your expertise on the subject matter and helps convince your audience
to bond with your brand and to become loyal customers.
More interactive and specific than either a book or a lecture, a tutorial video seeks to teach by example.
Steps should be logical, and only contain information essential to the completion of the task.
Tutorial Videos are a fantastic way to deliver instructional details before or after customers make
a purchase. This aids in establishing your expertise on the subject matter and helps convince your audience
to bond with your brand and to become loyal customers.
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HARTFORD FLAVORS - WILD MOON
" Rose Gin Old Fashioned "
DAVE'S COFFEE
" Coffee Carrots " |
HARTFORD FLAVORS - WILD MOON
" Vanilla Chai Martini "
DAVE'S COFFEE
" Wild Friar " |
ANIMATED EXPLAINER VIDEOS
Animated Explainer Videos provide a high-level overview of a product or service in a way that is visually engaging to watch.
They are both educational and promotional in nature. Because of this, they can include more detail than promo videos,
but should still focus on key selling points. The most effective length are between ninety seconds and three minutes.
They are both educational and promotional in nature. Because of this, they can include more detail than promo videos,
but should still focus on key selling points. The most effective length are between ninety seconds and three minutes.
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AJ WRIGHT
" Branding " |
CIGNA
" Fearless " |